> ## Content Index
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> Use this file to discover other available public pages before exploring further.

# Build a Payments Company GTM on Salesforce
- URL: https://www.namastesalesforce.com/courses/build-a-payments-company-gtm/
- Published: 2026-09-21T16:25:26.000Z
- Updated: 2026-09-21T16:25:26.000Z
- Author: Swarnil Singhai
- Tags: Namaste Pay, #course

**learn Salesforce by building Project NamastePay**

> **For learning only.** NamastePay is fictional and all data is synthetic. Not affiliated with Salesforce or any payments company.

## About this course

- Learn Salesforce from scratch by building a real-world style fintech system
- Point-and-click only, no coding needed
- Free Salesforce Developer Edition org
- Every lesson covers one Salesforce skill and the business "why" behind it

## Who it's for

- Beginners who want to learn Salesforce admin
- Anyone curious how payment companies run sales, compliance and onboarding
- Job seekers who want a portfolio project

## What you'll learn

- Objects, fields and relationships
- Security: permission sets, groups and sharing
- Lightning apps and record pages
- Flows, approvals and quick actions
- Integrations with n8n, Twilio and Claude
- Reports, dashboards and predictions

## Lesson format

- **Concept**: what the Salesforce feature is
- **GTM why**: why a payments company needs it
- **Build**: exact click paths
- **Check**: confirm it works

---

## Module 1: Welcome to NamastePay

1. What we're building and why
2. Meet the personas: Priya, Arjun, Kavya and leadership
3. Sign up for a free Developer org
4. Tour of Setup and Object Manager
5. Keeping one app isolated in a shared org (the `NP_` rule)

## Module 2: Data foundations

1. Objects, fields and records explained
2. Create the Product object and 5 products
3. Build the Lead object and its picklists
4. Opportunities, Merchants and relationships
5. Master-detail and roll-up summaries (Revenue, Merchant Products)
6. Communications and Weekly Reports
7. Custom metadata for settings

## Module 3: Security the right way

1. Why profiles grant nothing here
2. Permission sets and field-level security
3. Permission set groups and muting
4. Custom permissions
5. Private sharing, queues and public groups
6. Create test users and prove access works

## Module 4: Your Lightning app

1. Create the NamastePay Console app
2. Tabs and navigation
3. Record pages with Dynamic Forms
4. Dynamic Actions and buttons by permission
5. App branding

## Module 5: Capturing demand with AI

1. The invite form
2. Phone verification with Twilio Verify
3. Setting up n8n and the integration user
4. Creating leads from the form
5. AI enrichment with Claude

## Module 6: Scoring, routing and review

1. Record-triggered Flows basics
2. Stamping dates on every status change
3. Calculating the fit score
4. Routing leads to the right path
5. Compliance approval process and validation rule
6. Quick actions: approve, reject, request info

## Module 7: Messaging that converts

1. Email templates in SendGrid
2. WhatsApp Sandbox setup
3. Sending invites automatically
4. Tracking delivery, opens and reads
5. The nurture schedule: days 3, 7, 14 and 30

## Module 8: Activation and revenue

1. The mock payments app
2. Signup, KYC and first live payment events
3. Creating merchants on activation
4. Daily revenue by product
5. Loading synthetic data
6. AI deal summaries and account briefs

## Module 9: Insight and prediction

1. Reports and folders
2. Dashboards for each persona
3. Daily snapshots and trends
4. Win, activation and churn predictions
5. The Monday AI weekly report

## Module 10: Capstone

1. Test the full journey end to end
2. Write your case study
3. Record a 5-minute demo
4. Share your portfolio project

---

## What you'll have at the end

- A working GTM system in your own Salesforce org
- Real admin skills employers ask for
- A portfolio project and demo video

# Build a Payments Company on Salesforce: Curriculum

## Module 1: Welcome and Setup

Lesson 1 - What We're Building  
Lesson 2 - Meet the Personas  
Lesson 3 - GTM Basics: Funnel, Activation, Revenue  
Lesson 4 - Sign Up for a Developer Org  
Lesson 5 - Tour of Setup and Object Manager  
Lesson 6 - Set Company Information  
Lesson 7 - The NP\_ Isolation Rules  
Lesson 8 - Tracking Progress and Decisions

## Module 2: Data Foundations

Lesson 9 - Objects, Fields and Records  
Lesson 10 - Field Types and Number Sizing  
Lesson 11 - Create the Product Object  
Lesson 12 - Add Product Fields  
Lesson 13 - Add the 5 Products  
Lesson 14 - Create the Lead Object  
Lesson 15 - Lead Contact and Company Fields  
Lesson 16 - Lead Picklists  
Lesson 17 - Lead AI Fields  
Lesson 18 - Lead Review and Lifecycle Dates  
Lesson 19 - Lead Formula Fields  
Lesson 20 - Create the Opportunity Object  
Lesson 21 - Opportunity Fields and Formulas  
Lesson 22 - Create the Merchant Object  
Lesson 23 - Lookups: Connecting Lead, Opportunity, Merchant  
Lesson 24 - Merchant Products and Master-Detail  
Lesson 25 - Create the Revenue Object  
Lesson 26 - Roll-Up Summary Fields  
Lesson 27 - Merchant Trend and Health Fields  
Lesson 28 - Create the Communication Object  
Lesson 29 - Create the Weekly Report Object  
Lesson 30 - Custom Metadata: NamastePay Settings  
Lesson 31 - Schema Builder: See the Whole Model

## Module 3: Security the Right Way

Lesson 32 - How Salesforce Access Works  
Lesson 33 - Org-Wide Defaults: Private  
Lesson 34 - Permission Sets Explained  
Lesson 35 - Build NP\_Base  
Lesson 36 - Build the Persona Permission Sets  
Lesson 37 - Field-Level Security by Persona  
Lesson 38 - The Muting Permission Set  
Lesson 39 - Permission Set Groups  
Lesson 40 - Custom Permissions  
Lesson 41 - Queues and Public Groups  
Lesson 42 - Sharing Rules  
Lesson 43 - Create Test Users  
Lesson 44 - Run the Permission Tests

## Module 4: Your Lightning App

Lesson 45 - Create Tabs  
Lesson 46 - Create the NamastePay Console App  
Lesson 47 - App Branding  
Lesson 48 - Page Layouts vs Lightning Pages  
Lesson 49 - Lead Record Page with Dynamic Forms  
Lesson 50 - Opportunity and Merchant Record Pages  
Lesson 51 - List Views for Each Persona  
Lesson 52 - Compact Layouts and Highlights

## Module 5: Capturing Demand with AI

Lesson 53 - The Integration User  
Lesson 54 - External Client App and OAuth  
Lesson 55 - Set Up n8n  
Lesson 56 - Connect n8n to Salesforce  
Lesson 57 - Twilio Verify Service  
Lesson 58 - Build the Invite Form  
Lesson 59 - Workflow 01: Invite Intake  
Lesson 60 - Upserts and External IDs  
Lesson 61 - Claude API Basics  
Lesson 62 - Workflow 02: AI Enrichment  
Lesson 63 - Validating AI Output and Handling Errors

## Module 6: Scoring, Routing and Review

Lesson 64 - Flow Builder Basics  
Lesson 65 - Before-Save Flow: Status Dates  
Lesson 66 - After-Save Flow: Fit Score  
Lesson 67 - After-Save Flow: Routing  
Lesson 68 - Assigning Owners and Creating Tasks  
Lesson 69 - Validation Rule: Protect Approvals  
Lesson 70 - Approval Process: Compliance Review  
Lesson 71 - Scheduled Path: 48-Hour SLA Alert  
Lesson 72 - Screen Flows as Quick Actions  
Lesson 73 - Approve, Reject and Request Info  
Lesson 74 - Convert to Opportunity  
Lesson 75 - Opportunity Stage Flow  
Lesson 76 - Named Credential: Calling n8n  
Lesson 77 - Dynamic Actions by Permission

## Module 7: Messaging That Converts

Lesson 78 - SendGrid Sender and Branded Templates  
Lesson 79 - WhatsApp Sandbox Setup  
Lesson 80 - Generating Invite Codes  
Lesson 81 - Workflow 03: Send Invite  
Lesson 82 - Workflow 04: Message Events  
Lesson 83 - Workflow 05: Nurture Scheduler  
Lesson 84 - WhatsApp Nudge Button

## Module 8: Activation and Revenue

Lesson 85 - Build the Mock Payments App  
Lesson 86 - Workflow 06: Product Events  
Lesson 87 - Activation: Creating the Merchant  
Lesson 88 - Workflow 07: Daily Revenue  
Lesson 89 - Synthetic Data Generator  
Lesson 90 - Loading Data in the Right Order  
Lesson 91 - Workflow 08: AI Deal Summary  
Lesson 92 - Workflow 09: AI Account Brief

## Module 9: Insight and Prediction

Lesson 93 - Reports and Report Types  
Lesson 94 - Report Folders and Sharing  
Lesson 95 - Salesforce Dashboards  
Lesson 96 - CRM Analytics Datasets  
Lesson 97 - Daily Snapshots  
Lesson 98 - Executive Dashboard Page  
Lesson 99 - Sales, Compliance and Onboarding Pages  
Lesson 100 - Prediction Models in Python  
Lesson 101 - Workflow 11: Prediction Scores  
Lesson 102 - Workflow 10: Weekly AI Report

## Module 10: Capstone

Lesson 103 - End-to-End Journey Test  
Lesson 104 - Save Metadata to GitHub  
Lesson 105 - Write the Case Study  
Lesson 106 - Record the Demo  
Lesson 107 - Publish Your Portfolio